When the perfect time to post on Instagram

17 September 2023
15 mins read
Share this Article
facebook ncse instagram ncse twitter ncse twitter ncse linkedin ncse
Table of Content
perfect time to post on Instagram

Are you a content creator, business owner, or influencer looking to maximize your Instagram engagement? You've landed on the right page, pal! In this article, we're going to uncover the mystery of the perfect time to post on Instagram. But remember, this isn't an exact science, but some general guidelines that have been observed to help boost visibility and engagement. 

Why does the timing matter? 

Well, Instagram, like any other social media platform, has its busiest hours. These hours mean more eyes on your posts, which translates to more likes, comments, shares, and even follows. You want your content to be seen, right? So, understanding Instagram’s algorithm and the best times to post can drastically improve your engagement rates. 

Knowing the optimal time to post on Instagram is like having a secret weapon. It's how you reach your audience when they're most active and likely prone to engage with your content.

But before diving into the details, you may find it useful to check out our article on 'Understanding the Instagram Algorithm'. This will give you a comprehensive understanding of how the Instagram algorithm works, which will help you in strategizing your posting schedule better.

Analyzing Your Target Audience

Before you jump into determining the best time to post on Instagram, it's essential first to have an understanding of who your target audience is. Knowing your audience inside out is not just beneficial, but necessary in order to share content that resonates with them. 

Identity of Your Audience 

By identifying your audience, you are essentially determining who is likely to be interested in your content, product, or service. Age, gender, locale, interests, and lifestyle are among factors that define your audience's identity. Instagram provides you with valuable insights on your account's performance and the demographics of your followers. Don't forget to dive in! 

When Your Audience Is Online 

Identifying when your audience is most active on Instagram is crucial in deciding when to post. Use Instagram Insights to see the days and times your followers are most active. This data not only helps you find the optimal posting times but also lets you know when you can engage with them in real time. 

Understand Your Audience Habits 

Understanding your audience’s behavior on Instagram is another key factor. This isn’t just about what time they’re scrolling through their feed – but also what they do during that time. Are they simply browsing for entertainment, or are they engaging with the content creators they follow? Knowing these habits can help inform your content strategy and posting schedule.

To draw a complete picture of your audience, analyzing these factors is paramount. Remember, the ultimate goal is to engage with your followers at the right time and create a sense of community around your brand. 

For a deeper understanding of how to analyze your target audience, feel free to visit this article on our blog.

The Importance of Timing on Instagram

Ever wonder why some Instagram posts get more engagement than others? It's not always about the quality of the photo or the wit of the caption. It's often about timing. Yes, you read it right. Timing plays a pivotal role in the success of your Instagram posts. 

Instagram, like many other social media platforms, operates on an algorithm. The Instagram algorithm is a set of rules that decides which posts people see every time they open their feed. The algorithm plays an instrumental role in determining the visibility of your posts. 

Posting at the right time means your content is more likely to be seen and engaged with by your followers. Anything you post will first be shown to a small percentage of your audience. If those people engage with your content—by liking it, commenting on it, sharing it, or saving it—the algorithm will then show it to more people. 

Therefore, it's crucial to understand when your followers are most active on Instagram. If you post when your audience is most active, your content is more likely to get engagement, telling Instagram that it's quality content. In turn, the platform will promote it to a wider audience. 

Moreover, Instagram's non-chronological algorithm also considers how recently a post was shared. So, if you're posting at a time when most of your followers are active, but they're also seeing a lot of other new posts, your content could get lost in the shuffle. That's why finding your optimal posting time is key.

Looking for useful tips on how best to analyze your audience and understand their habits? We've got an insightful guide right here!

Factors to Consider for the Best Posting Time

Now that we have identified our target audience and understood their online habits, let's delve into the specific factors that may affect the best posting time on Instagram. With the application algorithms and user behaviors in play, the ideal time to post isn’t just about a single universal magical moment, it's more nuanced than that. Here are some considerations to take into account: 

Content Quality 

First, make it a necessity to prioritize content quality over everything else. It doesn't matter what time you post, if the content isn't engaging and high-quality, the performance of your post will undoubtedly suffer. Always take time to plan, create, and edit content before posting. 


Another key factor is consistency. Instagram's algorithm tends to favor those who post regularly. If you suddenly spam your followers with several posts and then become inactive for an extended period, your engagement is likely to dwindle. Aim for a frequent, regular posting schedule. 

User Activity 

Take note of user activity. Even if your audience is online, they may not be actively engaging with posts. Try to ascertain when your followers are likely to be scrolling through their feed and interacting with content and aim to post during these times. 

Test and Experiment 

Finally, don't forget to test and experiment. Although general advice can provide a good starting point, nothing beats running your experiments to find the optimal posting time. Monitor your posts' engagement at different times and days and adjust your posting schedule accordingly. 

Each Instagram account has its unique audience, with followers from different locations, habits, and preferences. Recognize that what works for others may not work for you. As mentioned in our previous Instagram Basics article, keep learning, experimenting, and iterating your strategy.

In the next section, we'll look at consideration of time zones that may significantly affect your posting time as well, especially if your followers are spread around the globe. Stay tuned!

The Impact of Time Zones on Instagram

Have you ever wondered why that photo from your weekend adventure didn’t get as much attention as you expected? Or why your freshly brewed coffee pic isn't getting those double taps like it usually does? A major reason could be the impact of time zones on Instagram. Yes, you heard it right - time zones can play a big deal in your Instagram success. 

Instagram, like other social media platforms, is a global platform. This means your followers could be scattered all over the world, living in different time zones. Just as you’re sipping your morning coffee, a follower in another country might be getting ready for bed. Timing your posts when most of your audience is awake can result in higher engagement. 

Why Does Time Zone Matter? 

When you post on Instagram, your post is likely to get maximum engagement within the first few hours of posting. Because Instagram's algorithm prioritizes new posts in users' feeds, knowing when your audience is most active is crucial. Take into account the time differences and aim for periods when most of your followers are likely to be scrolling through Instagram. That’s why understanding the nuances of time zones can give your posts an edge when it comes to visibility and engagement. 

Strategies to Leverage Time Zones 

It's crucial to plan your Instagram posts strategically, especially when dealing with followers from various time zones. Here's how you can maximize your reach: 

  • Optimize for Peak Engagement: Monitor when your posts get the most engagement. A tool like Instagram

    Insights can provide this data. Once you've identified these peak times, ensure to post during these periods consistently.

  • Utilize Instagram Scheduling Tools: Tools like Later or Buffer allow you to schedule your posts in advance and post them automatically at your chosen time. By using such tools, you can ensure your posts go up at the optimal time for each time zone.
  • Repost Quality Content: If you have followers across the globe, don't hesitate to repost your high-performing content at different times. In this way, you can maximize your content reach whilst catering to followers in diverse time zones.
  • Use Instagram Stories and IGTV: These features are excellent for reaching out to followers who may not be online during your post time. IGTV videos and Stories stay up for a longer period than regular posts, thus giving your audience a better chance of viewing them.

Category : Instagram
Let's Get in touch

Boost your Instagram

Our Feature

Instagram Automation tools can help you reach a larger audience and attract new followers.